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Introduction

ProsperStack is a customer retention platform for subscription businesses. It helps teams measure, test and optimize retention performance.

This documentation describes how to implement, set up and use ProsperStack. Core sections explain how to build cancellation experiences, target interventions, collect feedback and measure results. Winback campaigns, revenue recovery and conversion incentives, along with the technical implementation details, are also available.

Overview​

  • Getting started — Connect your subscription platform and set up ProsperStack.
  • Cancellation flows — Build your cancellation experience, collect exit feedback, present alternatives to cancellation, measure outcomes and test improvements.
  • Offers — Create incentives and optimize performance with A/B tests and Autopilot.
  • Customer segmentation — Use subscription, CRM/CDP and custom data to target flows, steps and offers to distinct customer groups.
  • Sessions — Review individual cancellation sessions, including answers, presented offers and cancellation outcomes.
  • Insights — Analyze retention, retained revenue, offers, deflections and customer feedback across flows and segments.
  • Automations — Coordinate event-based workflows for use cases such as winback campaigns and failed payment recovery.
  • Conversion — Create and measure targeted incentives for trial and freemium users.
  • Customer portal — Configure a hosted, self-service subscription management portal for your subscribers.
  • For developers — Embed flows, test implementations, customize styling and work with APIs, webhooks and data connectors.
  • Integrations — Connect ProsperStack to CRM/CDP, messaging, analytics, customer engagement and compatible AI tools.

First steps​

To get started, begin by connecting your subscription platform.