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Creating a conversion campaign

Conversion campaigns control the rules and criteria for displaying offers to your customers. Use customer segments for precise control of targeting to optimize conversion rates.

To create a campaign, click Campaigns in the left navigation in the Convert section and then click Create a campaign.

Basic campaign details​

Basic campaign details

Each campaign needs a unique name. Campaigns can be designated as the default, meaning a subscriber will fall into that campaign if no other campaign is specified when initializing Convert in your application or website.

Offer rules for a campaign​

Basic campaign details

Campaigns include specific rules that determine which conversion offer is shown to the user when the campaign is triggered. Learn more about offer rules.

Other options​

Basic campaign details

Display options​

  • Delay — Display offers to users immediately on page load or after a configurable delay.

Settings​

  • Collect payment details — If the subscriber has no default payment method, ProsperStack can collect payment details automatically when an offer is accepted.
  • Redirect URL — Optionally route customers to a URL after they accept an offer.