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Offer A/B testing

Prosper planEnterprise plan

Offer A/B testing allows you to pit offers against each other to measure their effectiveness and optimize your accept rates.

A/B test dashboard

ProsperStack will track and compare the accept rates of the offers in an A/B test automatically so you can determine which offers will help increase retention the most.

Creating an A/B test​

To create an offer A/B test, navigate to the Offers screen and click the A/B tests button at the top of the page. Click Create an A/B test to create a new test. You'll need to have at least two offers available in order to create an A/B test.

Creating an A/B test

Select an offer to act as your control and up to two variants to test.

Variant weights​

Enterprise plan

A/B test variant weights

Weights control how likely a customer is to see a variant in an A/B test. For example, you can use weights to roll out a new offer to a small percentage of customers to validate effectiveness before committing to a full launch.

Using an A/B test in a cancellation flow​

Use an A/B test in the flow

To activate an A/B test, select the test in the offer rules editor in a cancellation flow. When the rule containing an A/B test is matched, the subscriber will be presented a random offer from the A/B test. ProsperStack will track the results and update your A/B test metrics in real-time.

Ending an A/B test​

Ending an A/B test

When your A/B test has collected enough data to determine a winning offer, you can end the test by clicking the End test button. If a statistically significant winner can be determined automatically, it will be pre-selected. Confirm the winning offer to end to test.

Once a test is complete, only the winning offer will be presented in any cancellation flows using the A/B test.